Hi chickadees!
So I finally made myself leave the house long enough to attend the Journelle Sample Sale preview night. It helps that I attended an amazing concert beforehand which I unfortunately can't tell you anything about at this time (but it wouldn't really be that interesting if I could since I don't have any photos or videos to share.) Where was I? Oh, right. The Journelle Sample Sale. :)
I headed to the location, at 260 5th Avenue (b/n 28th and 29th St) pretty darn early so I beat the crowds, which was marvelous for me since it usually takes me forever to find a bra I like when I'm shopping. I managed to walk out with a $32 Natori bra (originally $64) that is actually really comfortable.
So, I think the easiest way for me to explain things will be to guide you through the layout of the space through the pictures I took.
As you walk in, you are confronted with the standard coat check. They made me check my coat and bag (even though I just brought my little baguette). I don't know if you'll have to check all your things during the actual sale or if this was just for the preview, but go prepared with pockets or some other way of holding your things just in case.
I made my way through the space in a clockwise direction starting from the left as you walk in (the direction of the coat check) and ending up at the cash register. On the left wall is where you'll find racks with the least expensive bras. Items without a sticker are 50% off. I checked a lot of the tags in this section and I found that most of the prices on the tags ranged from $45 to $90 which means you're looking at $22 to $45 bras, an amazing steal even for non-designer brands. Bras are arranged by band size (number) as you can see in the picture. I saw a lot of B's and C's in all of the racks but the cup sizes went all the way up to DD for some Donna Karan foundation bras. I didn't manage to find any A's but it's possible they were in there.
There was nothing all that wild or risque in terms of style or color selection. Most of the bras were black or nude/beige or white. There were some muted colors and a few randoms brights but for the most part, colors were more practical than eye-catching. The styles were fairly feminine and girly. There was a lot of lace but nothing I'd call daring or aggressive. The one item I spied that might raise a few eyebrows was a red bra with a criss-crossing band pattern above the cup. I do remember seeing a few teddies but I can't remember if they were with the regular bras or in the Emerging Designers section.